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Laneige’s Water Sleeping Mask takes home top honors as Happi’s first Anti-Aging Product of the Year.
October 1, 2015
By: Christine Esposito
Editor-in-Chief
Our readers have spoken, and Laneige’s Water Sleeping Mask has won Happi’s first Anti-Aging Product of the Year honor. The award was presented on Sept. 10, during Happi’s fourth Anti-Aging Conference and Tabletop Exhibition. “We are very honored to be the recipients of such a prestigious award. Happi is a go-to publication for top experts in skin care ingredients, formulations and innovative technologies, and we are proud to be recognized by true industry leaders,” noted Matthew TJ Oh, principal scientist from AmorePacific R&D Center, who was on hand at the conference to accept the honor in person in New Brunswick, NJ. Earlier this year, Happi asked its readers to nominate anti-aging products launched in 2014 and from those nominations the top three finalists were selected. Our readers then voted for their favorite from that trio, and the Laneige mask came out on top. And that’s right on trend, as masks and Korean skin care have been big sellers in the beauty space. An overnight mask, Laneige’s Water Sleeping Mask is designed to hydrate skin via a gel texture that instantly absorbs into the skin. Highly concentrated ionized mineral water and ceramides deliver intense doses of moisture to stressed skin while Aromatic Sleepscent technology—which combines orange flower, rose and sandalwood—relaxes. The result: users wake up with radiant and glowing skin, according to the beauty brand, which is part of the AmorePacific family. “Anti-aging includes multiple steps, including fighting wrinkles, evening out skin tone and providing ultimate hydration to the skin. Hydration is essential to maintaining radiant skin and a youthful look at any age. Laneige Water Sleeping Mask delivers intense overnight hydration with the help of ionized mineral water and ceramides, that restore moisture levels in stressed, parched skin,” noted Chinae Kim, Laneige brand manager. “In addition, Laneige Water Sleeping Mask contains proprietary Aromatic Sleepscent technology, that helps promote deeper, more restful sleep. Since beauty sleep has powerful skin restorative abilities, Laneige Water Sleeping Mask aids in skin rejuvenation overnight, preventing and minimizing the signs of aging.” The mask is sold exclusively on Target.com and is stocked at select Target stores in the US. Did your brand formulate a great product this year? Nominations for Happi’s next Anti-Aging Product of the Year will open in April 2016 on happi.com.
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